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Market Opportunity
Realistic conservative predictions.
The global e-learning market is projected to surpass $400 billion by 2030, with health, fitness, and skill-based training among the fastest-growing sectors. Martial arts alone represents a multi-billion-dollar industry worldwide, yet digital offerings remain fragmented and underdeveloped. Combat Masterclass fills this gap with a scalable, structured platform tailored for both enthusiasts and professionals.
Revenue Model & Scalability
The price is right.
At just $9.99 per course, Combat Masterclass leverages low price-point, high-volume scalability. With only 10,000 active users, annual revenue exceeds $1.2 million. Expanding to 100,000 users globally — less than 0.5% of the estimated martial arts student base — represents over $12 million annually, not including future subscription tiers, merchandise, and live events.
Instructor & Cost Advantage
The right approach.
By sourcing instructors from regions with lower production costs but high martial arts prestige (Thailand, Vietnam, Poland), content can be created at a fraction of Western rates while still delivering premium authenticity. This strategy secures high margins and strong cultural credibility.
Growth Potential
The long game.
With global expansion, Combat Masterclass projects reaching 1 million students within 5 years, unlocking a potential revenue stream of $100M+ through courses, subscriptions, branded events, and partnerships. This positions the company as the category leader in martial arts e-learning, similar to what MasterClass achieved in lifestyle education.
Investor Value
Calculated Risk Rewarded
Early investors are not only backing a high-growth digital platform but also becoming part of a cultural movement that preserves martial arts heritage while modernizing its reach. The combination of strong unit economics, untapped global demand, and diversified monetization ensures long-term sustainability and attractive ROI.